Generosity as a core component of our business here at Dojo4.

What does that mean, in practical terms? As we know, generosity is the inclination to give without any expectation of return, to be open-handed and hearted, to be unselfish, unstingy, broadminded and inviting. As a company, that can look a lot of different ways. Here are some examples:

• Generosity with employees - We aim to pay more, and offer substantive benefits. Our company is structured to support an option to ownership. And we prioritize transparency.
• Generosity with customers - We offer them more than they expect and allow them into our process.
• Generosity with competitors - We go out of our way to share business and market tips. And we send over customers that are better suited to them. We see other companies in the same market as opportunities to collaborate.
• Generosity with community - It’s integral to who we are to contribute to the local culture and society with time, money, space, events, volunteers, etc.
• Generosity with self - Maybe most importantly, we encourage each other to prioritize the health, sanity and wellbeing of ourselves and the internal operations of our company. We believe it’s possible and important to meet ourselves where we are.

These expressions of generosity may simply seem like the right thing to do. No doubt that’s true, but they also provide a real and meaningful advantage in navigating the business landscape. While generosity doesn’t expect anything in return, it does generate a wheel of wealth in the form of “what comes around, go around.” And this cycle provides both measurable and untold value. Because it’s a differentiator and indicator of integrity, generosity attracts both good employees and good clients. In that way generosity reliably contributes to organizational longevity and sustained profits.

These profits may be financial or represent other kinds of capital. For instance, practicing generosity may generate value reflected in some or all of these ways:

• the strength and wealth of the local economy,
• the number of families and individuals that are supported by the business,
• the degree of cultural vibrancy that is supported by the business,
• the intellectual, technical, environmental or social innovation and advancement cultivated by the business,
• the goodwill and social capital generated by the business.

Generosity can take a lot of different forms and look a lot of different ways, but it’s a one-size-fits-all method for us all to give our business a strategic advantage. Magnanimity will boosts Dojo4 by:

• attracting and retaining other stellar employees,
• cultivating collaborative partnerships and knowledge-building with competitors,
• magnetizing and preserving lasting relationships with clients and customers,
• supporting internal and personal resilience,
• inviting various expressions of capitalization and value.

No matter how much or how little it may feel there is to go around, there is always some way to give. There is no downside to creating wealth in that way. And, in any case, regardless of the benefits associated with generosity, cultivating it as a core tenant of Dojo4 inevitably increases happiness. We can’t go wrong with that.

https://little-startup-handbook.dojo4.com/be-generous/